Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).Wikipedia
If you’ve got a smart phone, chances are you’ve been asked to use a different app to read your email on your phone. You may have noticed that when you read the news on your desktop or laptop computer, that the layout is different on your smart phone, or tablet.
When smart phones came into the tech world, web designers (and browsers, too) were caught somewhat unprepared. We’d always designed websites for big screens – not for small screens. Businesses began building multiple websites – one for the large screen and one for the small screen. To the small business owner, this was a big expense and a lot more work. Now, you had to worry about 2 websites and updating both. Thankfully, along came Responsive Web Design as a solution.
Programming tools were developed that could be integrated with websites so that the website would automatically change it’s layout depending on the size of the screen the user was using! There are, of course, some businesses who continue to have multiple versions of their websites for good reason. But for most of us, that need is undefined. We just want our customers to be able to look at our website, read it and navigate it with ease, and be able to buy our products, call us or email us – whether they are on a desktop computer or a tiny smart phone.
You want your customer’s experience to be seamless, to be easy.
If you’re not sure if your website is responsive or how it might look on various devices, you can check with this tool.